The Senior Research & Insights Strategist is responsible for providing day-to-day support to our team with efficient, thorough, and thoughtful market data analysis and research that serves as the foundation for insights-driven advertising campaigns and the development of digital products and services. Is also in charge of training new hires during the ramp-up process, giving follow-up to the group of analysts in the team, and providing ongoing training to team members to develop the capability.

• Creation of Kantar reports based on client needs.
• Creation of dashboards, PowerPoint presentations, reports, pivot tables, deep dives, etc. The client might request in short notice.
• Deep understanding in data mark points and insights.
• Ease of identifying problems in data processing and ability to improve the process of data organization.
• Creation of insights for our customers to understand market and competitor behavior.
• Creation of clear, organized, and well-designed presentations.
• Report optimization and automation.
• Constant communication with onshore and the different strategy teams.
• Conduct competitive intelligence by reviewing competitors digital experience, brand messaging, channel strategy, creative approach and synthesize and present key findings and observations
• Analyze findings regarding site and app experiences including navigation and wayfinding mechanisms, relevant content, features and functionalities, UI design, and messaging.
• Support the development of several project frameworks and deliverables including competitive analysis, personas, target audiences, consumer journeys, experience ecosystems, among others
• Analyze the provided data and reporting to inform the performance and development of digital experiences.
• Develop and implement quantitative primary research, which include assisting in survey design, programming, managing research partners, data analysis, among others.
• Develop and analyze qualitative primary research, such as reviewing focus group footage, interview transcripts, usability testing among others, to summarize and present key findings and observations
• Provide insights, key findings and observations derived from competitive analyses, analytics, and market research results to support and drive user experience of key clients.
• Partner actively with strategy teams to maximize insights derived from analytics and key findings applied to the development of marketing programs.
• Create clear, organized, and well-designed presentations to share-out research summaries and findings with key teammates and clients.
• Accountable for all reporting/tracking files and maintain process documentation up to date.